CEO of Wil Power Integrated Marketing |Consultant |Speaker| Author
Wil Power Integrated Marketing (WPIM) founded in 1996, is a full-service consumer engagement and experiential marketing company specializing in Urban Beauty Salon/Barber Shop Marketing. Agency Founder Wil Shelton, a licensed hairstylist with a 25- year background in the beauty business, owned a hair salon for 10 years where he found that he could easily bring the worlds of entertainment and beauty together, harnessing the power of word of mouth in the African American market.
Now, WPIM is positioned in more than 40 urban markets nationwide (http://www.wilpowerent.net/markets.htm) with well-established business relationships in over 75,000 African American, Hispanic and general market beauty salon/barber shops. The company provides a means to maximize a brand’s overall marketing through timely, strategic product placement and with lucrative sales results that follow. This network allows for a brand message to be displayed in store where these shops are excellent venues to distribute coupons, customized product placement, product sampling, window posters and merchandising opportunities as well as advertising optimization, social media outreach, target marketing research, in-venue merchandising and more.